Top 5 Music and Podcasts Apps Performance in Ukraine Q1 2022

During the first quarter of 2022, the music and podcast app market in Ukraine showcased notable trends in revenue, downloads, and active users. Here’s a closer look at the top five applications:

YouTube Music from Google experienced fluctuations in its weekly revenue, peaking at approximately $49K in the final week of February. The app's weekly downloads showed a decline, dropping from around 18.8K at the beginning of January to just over 11.4K by the end of March. Active users also saw a downward trend, starting from nearly 2.4M and falling to just over 2M by the end of the quarter.

Deezer: Music Player, Podcast saw a steady revenue stream with a slight decrease towards the end of the quarter, dropping to $780 in the last week of March. Downloads spiked significantly in mid-March, reaching over 20.3K before leveling off to around 4.4K. Active users increased notably from 34.5K at the start of January to about 35.7K by the end of March.

Yandex Music, books & podcasts showed consistent revenue figures, peaking at $1K in late February but dropping to $261 by the end of March. Downloads remained relatively stable, fluctuating between 1.7K and 2.6K. Active users hovered around 270K throughout the quarter, with a slight increase to nearly 276K at the end of March.

VK Music: playlists & podcasts maintained a steady performance in revenue, peaking at $969 in mid-January and ending the quarter at $514. Downloads saw an upward trend, starting at 1K and increasing to nearly 1.9K by the end of March. The app's active users remained relatively stable, fluctuating around 240K throughout the quarter.

Радио Arzamas recorded modest revenue, peaking at $591 in mid-January and ending at $339 by the end of March. Downloads were minimal, with a peak of 279 at the start of the year and a low of 10 in late February. Active users remained low but stable, averaging around 270 throughout the quarter.

For more detailed insights and data, visit Sensor Tower.